TY  - BOOK
AU  - Newsom,Doug
AU  - Turk,Judy VanSlyke
AU  - Kruckeberg,Dean
TI  - This is PR: the realities of public relations 
SN  - 0534228909
PY  - 1996///
CY  - Belmont, Ca.
PB  - Wadsworth Publishing Co.
KW  - Public relations
ER  -