Newsom, Doug, <br/><br/>
This is PR:  the realities of public relations / 
Doug Newsom, Judy VanSlyke Turk and Dean Kruckeberg. 
 - 6th edition. 
 - Belmont, Ca.:  Wadsworth Publishing Co.,  1996. 
 - 596 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0534228909  RM192.44 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations