TY  - BOOK
AU  - Yohalem,Kathy
TI  - Thinking out of the box: how to market your company into the future 
SN  - 0471139165
PY  - 1997///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Strategic planning
ER  -