Geruson, Richard J. <br/><br/>
A Theory of market strategy/ 
Richard J. Geruson. 
 - New York  Oxford University Press  1992 
 - xvi, 241 p. :   ill. ;   25 cm. 
<br/><br/><label>ISBN: </label>0195068009  RM103.87 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Computers--Marketing