Howard, John A, <br/><br/>
The theory of buyer behavior 
/ by John A. Howard and Jagdish N. Sheth. 
 - Wiley : New York  1969. 
 - xv, 458 p. illus. 23 cm. 
<br/><br/>Bibliography: p. 421-449. 
<br/><br/><label>ISBN: </label>0471416576 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior