DeFleur, Melvin L.   1923-,  <br/><br/>
Theories of mass communication / 
Melvin L. DeFleur, Sandra J. Ball-Rokeach. 
 - 5th edition 
 - New York :  Longman,  1989. 
 - 368 pages ;  26 cm. 
<br/><br/><label>ISBN: </label>0582998700  RM98.21 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Social aspects--History.<br/>Mass media--Social aspects--History.--United States