TY  - BOOK
AU  - De Fleur,Melvin L.
AU  - Ball-Rokeach,Sandra J.
TI  - Theories of mass communication
PY  - 1982///
CY  - New York
PB  - Longman
KW  - Mass media
KW  - Social aspects
KW  - History
KW  - United States
N1  - Includes index
ER  -