Theoretical development in marketing / 
by Charles E. Lamb and Patrick M. Dunne. 
 - Chicago :  American Marketing Association,  1980. 
 - 269 pages :  illustrations ;  28 cm. 
<br/><br/><label>ISBN: </label>0877571384 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Congresses.