Caples, John <br/><br/>
Tested advertising methods 

 - 4th ed., rev. and enl. 
 - Englewood Cliffs, N. J. :  Prentice-Hall,  1974 
 - 318 p. :  illus. ;  24 cm. 
<br/><br/><label>ISBN: </label>0139069097 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising