TY  - BOOK
AU  - Rapp,Stan
AU  - Collins,Thomas L.
TI  - Beyond maximarketing: the new power of caring and daring 
SN  - 0070513430
PY  - 1994///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Case studies
KW  - Sales promotion
ER  -