Rapp, Stan <br/><br/>
Beyond maximarketing :  the new power of caring and daring / 
Stan Rapp, Thomas L. Collins 
 - New York :  McGraw-Hill,  1994 
 - 319 p. ;  23 cm. 
<br/><br/><label>ISBN: </label>0070513430 
<br/><br/><label>LCCN: </label>93-23545 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies<br/>Sales promotion--Case studies