TY  - BOOK
AU  - Wragg,David W.
TI  - Targeting media relations: a step-by-step guide to cost-effective public relations 
SN  - 0749408251
PY  - 1993///
CY  - London
PB  - Kogan Page
KW  - Public relations
KW  - Handbooks, manuals, etc
N1  - Includes index
ER  -