Wragg, David W. <br/><br/>
Targeting media relations :  a step-by-step guide to cost-effective public relations / 
David Wragg. 
 - London :  Kogan Page ,  1993. 
 - 170 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0749408251 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations --Handbooks, manuals, etc.