Benn, Alec <br/><br/>
The 27 most common mistakes in advertising / 
 Twenty-seven most common mistakes in advertising 
Alec Benn 
 - AMACOM :  New York,  1978 
 - 156 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>081445478X 
<br/><br/><label>LCCN: </label>78-015457 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising--Case studies