Ries, Al <br/><br/>
The 22 immutable laws of marketing / 
 Twenty-two immutable laws of marketing 
Al Ries and Jack D. Trout 
 - New York :  Harper Collins,  1993 
 - xii, 143 p. :  ill. ;  22 cm. 
<br/><br/><label>ISBN: </label>0006383459  RM23.90 
<br/><br/><label>LCCN: </label>92-053334 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing