TY  - BOOK
AU  - Heller,Robert
TI  - The supermarketers: marketing for success, rules of the master marketers, the naked marketplace
SN  - 0283997397
PY  - 1987///
CY  - London
PB  - Sidgwick and Jackson
KW  - Marketing
KW  - Cases studies
KW  - Success in business
KW  - Case studies
N1  - p. 363-365
ER  -