Heller, Robert <br/><br/>
The supermarketers:  marketing for success, rules of the master marketers, the naked marketplace/ 
Robert Heller. 
 - London:  Sidgwick and Jackson,  1987. 
 - 384 pages; 24 cm. 
<br/><br/>p. 363-365. 
<br/><br/><label>ISBN: </label>0283997397 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Cases studies.<br/>Success in business--Case studies.