Heskett, James L. <br/><br/>
Student resource manual to accompany marketing/ 
James L. Heskett. 
 - New York:  Macmillan,  1976. 
 - 377p. ;  24 cm. 
<br/><br/> Student manual to'Marketing' by James L. Heskett. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing