Williams, Keith C. <br/><br/>
Behavioural aspects of marketing 
Keith C. Williams 
 - London  Heinemann  1981 
 - 235 p. : ill. ; 23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0434923001 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research (Marketing)<br/>Marketing<br/>Consumers