Bogart, Leo <br/><br/>
Strategy in advertising :  matching media and messages to markets and motivation / 
Leo Bogart 
 - 2nd ed. 
 - Chicago, IL :  Crain Books,  1984 
 - xiii, 406 p. ;  24 cm. 
<br/><br/>Includes bibliographies and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising