Applbaum, Ronald L. <br/><br/>
Strategies for persuasive communication 
/ by Ronald L. Applbaum and Karl W. E. Anatol 
 - Ohio  Merrill : Columbus  1974 
 - v, 250 p. 24 cm. 
<br/><br/>Bibliography: p. 216-241. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)