Lancaster, Kent M. <br/><br/>
Strategic media planning / 
Kent M. Lancaster, Helen E. Katz. 
 - Lincolnwood, Ill. :  NTC Business Books,  1989 
 - xii, 285 p. :  ill. ;  25 cm. +  1 computer disks (3 1/2-5 1/4 in.) 
<br/><br/> Book is accompanied by one diskette entitled'Strategic media planning' bearing the same call number and available at Bahagian Koleksi Media 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0844234753 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Planning--Handbooks, manuals, etc.<br/>Mass media--Planning--Software