TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
TI  - Strategic marketing problems: cases and comments 
SN  - 2051617077
PY  - 1995///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - Management
N1  - includes bibliographical references and index
ER  -