Kerin, Roger A. <br/><br/>
Strategic marketing problems :  cases and comments / 
Roger A. Kerin and Robert A. Peterson. 
 - 7th ed. 
 - Englewood Cliffs, N.J.  Prentice-Hall  1995. 
 - 738 p. :  ill. ;  26 cm. 
<br/><br/>includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>2051617077  RM179.20 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.<br/>Marketing--Management--Case studies.