Kerin, Roger A. <br/><br/>
Strategic marketing problems:  cases and comments/ 
Roger A. Kerin, Robert A. Peterson. 
 - Inc., Boston:  Allyn and Bacon,  1987. 
 - 427 pages;   24cm. 
<br/><br/><label>ISBN: </label>0205103332 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.<br/>Marketing--Management--Case studies.