Kerin, Roger A. <br/><br/>
Strategic marketing problems:  cases and comments/ 
Roger A. Kerin, Robert A. Peterson. 
 - 4rd. ed. 
 - Inc., Boston:  Allyn and Bacon,  1984 
 - 678 pages;  24cm. 
<br/><br/> Previous editions classed at HF5415.K453 
<br/><br/><label>ISBN: </label>520510553X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.<br/>Marketing--Management--Case studies.