Kerin, Roger A. <br/><br/>
Strategic marketing problems :  cases and comments / 
Roger A. Kerin, Robert A. Peterson 
 - 3rd. ed. 
 - Inc., Boston :  Allyn and Bacon,  1984 
 - 678 p. ;  24cm. 
<br/><br/> Previous editions classed at HF5415.K453 
<br/><br/><label>ISBN: </label>0205081045 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.<br/>Marketing--Management--Case studies.