Lancaster, Geoffrey,  1938- <br/><br/>
Strategic marketing planning and evaluation/ 
Geoffrey Lancaster and Lester Massingham. 
 - London:  Kogan Page,  1996 
 - 187 p. :  ill. ;  22 cm. 
 - Marketing in action series. .
<br/><br/><label>ISBN: </label>0749417846  RM63.56 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.<br/>Marketing--Evaluation.