McDonald, Malcolm <br/><br/>
Strategic marketing planning/ 
Malcolm McDonald. 
 - 2nd ed. 
 - London:  Kogan Page,  1996 
 - 255 p. :  ill. ;  24 cm. 
 - The Cranfield management series. .
<br/><br/><label>ISBN: </label>0749420960  RM80.35 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Planning.