Stevens, Robert E. <br/><br/>
Strategic marketing plan master guide/ 
Robert E. Stevens. 
 - Englewood Cliffs, N.J.:  Prentice-Hall,  1982. 
 - x, 209 p.:  ill.;  24 cm. 
<br/><br/> 'A Spectrum book.' 
<br/><br/>Includes index. Bibliography: p. 181-187 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.