TY  - BOOK
AU  - Cravens,David W.
AU  - Lamb,Charles W.
TI  - Strategic marketing management cases
SN  - 0256105316
PY  - 1993///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Marketing
KW  - Case studies
N1  - 'Rev. ed. of: Strategic marketing management cases and applications. 3rd ed. 1990' - verso
ER  -