Cravens, David W. <br/><br/>
Strategic marketing management cases/ 
David W. Cravens, Charles W. Lamb. 
 - 4th ed. 
 - Homewood, Ill.;  Irwin,  1993 
 - 900 p. :  ill. ;  25 cm. 
<br/><br/> 'Rev. ed. of: Strategic marketing management cases and applications. 3rd ed. 1990' - verso. 
<br/><br/><label>ISBN: </label>0256105316 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.