TY  - BOOK
AU  - Wilson,R.M.S.(Richard Malcolm Sano)
AU  - Gilligan,Colin
AU  - Pearson,David J.
ED  - Chartered Institute of Marketing.
TI  - Strategic marketing management: planning, implementation and control
SN  - 0750617802
PY  - 1992///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
N1  - 'Published in association with the Chartered Institute of Marketing'; references p. 616-634
ER  -