Wilson, R. M. S. (Richard Malcolm Sano) <br/><br/>
Strategic marketing management:  planning, implementation and control/ 
Richard M. S. Wilson and Coloin Gilligan with David J. Pearson. 
 - Oxford:  Butterworth-Heinemann,  1992. 
 - 644 p. :   ill. ;   29 cm. 
 - The Marketing series. .
<br/><br/> 'Published in association with the Chartered Institute of Marketing'. 
<br/><br/>references p. 616-634. 
<br/><br/><label>ISBN: </label>0750617802  RM85.98 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.