Lauffer, Armand <br/><br/>
Strategic marketing for not-for-profit organization :  program and resource development / 
Armand Lauffer 
 - New York :  The Free Pres,  1984 
 - 376p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0029182603 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporation, Nonprofit--Marketing.<br/>Social service--Marketing.