TY  - BOOK
AU  - Kotler,Philip
TI  - Strategic marketing for nonprofit organizations: cases and readings,
SN  - 0138513120
PY  - 1987///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Corporations, Nonprofit
KW  - Marketing
KW  - Case studies
ER  -