Kotler, Philip <br/><br/>
Strategic marketing for nonprofit organizations:  cases and readings, 
Philip Kotler 
 - 3rd ed. 
 - Englewood Cliffs, N.J.:  Prentice-Hall,  1987 
 - 385 p. :   ill. ;   25 cm. 
<br/><br/><label>ISBN: </label>0138513120 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations, Nonprofit--Marketing.<br/>Corporations, Nonprofit--Marketing--Case studies.