TY  - BOOK
AU  - Smith,Paul
AU  - Berry,Chris
AU  - Pulford,Alan
TI  - Strategic marketing communications: new ways to build and integrate communication
SN  - 0749420138
PY  - 1997///
CY  - London
PB  - Kogan Page
KW  - Communication in marketing
KW  - Marketing management
KW  - Success in business
ER  -