TY  - BOOK
AU  - Cravens,David W.
TI  - Strategic marketing
SN  - 0256033706
PY  - 1987///
CY  - Inc., Homewood, Illinois
PB  - Richard D. Irwin
KW  - Marketing
KW  - Decision making
KW  - Management
N1  - Includes bibliographies and index
ER  -