Cravens, David W. <br/><br/>
Strategic marketing/ 
David W. Cravens 
 - Second Edition 
 - Inc., Homewood, Illinois:  Richard D. Irwin,  1987 
 - 679p.:   ill.;   24cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0256033706 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.