Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens. 
 - Homewood, Ill. :  Richard D. Irwin,  1982. 
 - 485 p. :  ill. ;  24 cm. 
 - The Irwin series in marketing. .
<br/><br/> Includes index 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0256026459 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing management.