Kollat, David T. <br/><br/>
Strategic marketing/ 
David T. Kollat, Roger D. Blackwell, James F. Robeson. 
 - Rinehart and Winston, New York:  Holt,  1972 
 - 548 p. :  ill. ;  24cm. 
<br/><br/><label>ISBN: </label>003078770X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.