TY  - BOOK
AU  - Bradway,Bruce M
AU  - Frenzel,Mary Anne
AU  - Pritchard,Robert E.
TI  - Strategic marketing: a handbook for entrepreneurs and managers
PY  - 1982///
CY  - Reading, Mass.
PB  - Addison-Wesley
KW  - Marketing
KW  - Handbooks, manuals, etc
ER  -