Bradway, Bruce M <br/><br/>
Strategic marketing:  a handbook for entrepreneurs and managers/ 
Bruce M. Bradway, Mary Anne Frenzel, Robert E. Pritchard. 
 - Reading, Mass.:  Addison-Wesley,  1982 
 - 283 pages;  28cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Handbooks, manuals, etc