Rowe, Alan J. <br/><br/>
Strategic management and business policy:  a methodological approach/ 
Alan J. Rowe, Richard O. Mason, Karl E. Dickel. 
 - 2nd ed 
 - Reading, Mass.:  Addison-Wesley,  1985. 
 - xi, 682p. ;   28cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0201060876 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate planning.<br/>Management--United States--Case studies.