TY  - BOOK
AU  - Rowe,Alan J.
AU  - Mason,Richard O.
AU  - Dickel,Karl E.
TI  - Strategic management and business policy: a methodological approach
SN  - 0201063875
PY  - 1982///
CY  - Reading, Mass.
PB  - Addison-Wesley
KW  - Management
KW  - Corporate planning
KW  - United States
KW  - Case studies
N1  - Includes bibliographical references
ER  -