Rowe, Alan J. <br/><br/>
Strategic management and business policy:  a methodological approach/ 
Alan J. Rowe, Richard O. Mason, Karl E. Dickel. 
 - Reading, Mass.:  Addison-Wesley,  1982. 
 - 544p. :   ill. ;   28cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0201063875 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.<br/>Corporate planning.<br/>Management--United States--Case studies.