TY  - BOOK
AU  - Prestoungrange,Gordon
AU  - Christopher,Martin
TI  - Strategic issues in marketing
SN  - 0700202439
PY  - 1974///
CY  - Wiley
PB  - New York
KW  - Marketing
KW  - Europe
N1  - 'A Halsted Press book.'; Includes bibliographical references
ER  -