Prestoungrange, Gordon. <br/><br/>
Strategic issues in marketing / 
by Gordon Wills in association with colleagues, especially Martin Christopher and others. 
 - Wiley :  New York ,  1974. 
 - xi, 239 p. :  ill. ;  24 cm. 
<br/><br/> 'A Halsted Press book.' 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0700202439 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Europe.