TY  - BOOK
AU  - Chisnall,Peter M.
TI  - Strategic business marketing
SN  - 0132033658
PY  - 1995///
CY  - New York
PB  - Prentice-Hall
KW  - Industrial marketing
KW  - Management
KW  - Marketing
KW  - Planning
N1  - Rev. ed. of : Strategic industrial marketing 2nd ed. 1989; includes bibliographical references and index
ER  -